Tru Earth Eco-Strips are the smartest way to clean laundry, period.
Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.
Clean, green, and simple!
The laundry detergent you use, should be as sensitive to your skin as it the environment. It is our mission to put your family first, and is why our eco-strips are hypoallergenic and paraben free. When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.
It’s not just laundry detergent anymore!
Check out Tru Earth’s other environmentally friendly products
About Tru Earth
Tru Earth launched in April of 2019 by three friends in British Columbia Canada who had a vision to reduce the number of plastic laundry jugs that end up in landfills every year.
Laundry Detergent that cares about our planet – 94% less transportation pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergents have a dramatically smaller eco-footprint than liquid and powder detergents. Tru Earth’s packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading liquid detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strip laundry detergents helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
- Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
- Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
